CMOs Speak - How to Navigate the Crazy New World of Marketing | Silverpop
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CMO Advice to Marketers Whitepaper

CMOs Speak: Navigating the Crazy New World of Marketing

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For digital marketers, the shifts in social and mobile are profound. You’re dealing with a vastly different customer – one who’s empowered with information and communication tools like never before. Gain fresh ideas and insights from some of today’s smartest marketing leaders about how to navigate this crazy new world, including:


  • Articulating the voice of the customer
  • Rethinking basic building blocks around buyer behavior
  • Embracing peer engagement
  • Innovating faster and committing to change

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