Prospect and Customer Scoring Guide | Silverpop
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Whitepapers

Know the Score Whitepaper

Know the Score: The Ultimate Guide to Scoring Customers and Prospects

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Many marketers are struggling to act on all the data available in today’s multichannel world. One way to harness this data is by setting up a scoring system that enables you to rank contacts based on key behaviors and demographics and communicate with them accordingly. Download our white paper for strategies, videos and worksheets on building revenue-enhancing scoring models, including tips on: 

 

  • Collecting key demographic and behavioral data
  • Incorporating recency and frequency into the mix
  • Properly weighting your scoring model
  • Using scoring in new and exciting ways 
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