Shopping Cart Abandonment, Process Abandonment | IBM Marketing Cloud
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Whitepapers

Shopping Cart Abandonment Whitepaper

How to Turn Cart and Process Abandonment Scenarios into Revenue

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Every day thousands of online shopping carts, download forms, digital tools and browsing sessions are abandoned. In many cases, a triggered follow-up message delivered with the right tone, content and offer can recover these lost opportunities. Learn how you can move the revenue needle with these tips and strategies for:

  • Sending a timely, service-oriented series of cart recovery messages
  • Using contacts’ browsing habits to nurture them toward becoming customers
  • Deploying form abandonment messages that strengthen engagement
  • Helping inactive users get more out of your online service, free trial or mobile app
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