Marketing Dream Team | Silverpop
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Staffing Strategies Whitepaper

Building the Marketing Dream Team

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Today’s marketing departments need to be more helpful, transparent and human to connect with buyers in the new era of B2B marketing. Discover strategies for creating a department—with an increased emphasis on automation and training—that delivers a more rewarding experience for customers and prospects. You’ll learn:

  • Why marketers must shift to match changes in the buying process
  • How to build a foundation of smart, systems-thinking specialists
  • Tips for best evolving each group within marketing
  • The five essential steps for making the most of outsourcing

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