B2B Marketing Planning | Silverpop
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B2B Workbook

B2B Marketers Planning Workbook

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Has your marketing organization evolved to keep pace with how B2B buyers research purchases? Today’s buyers are more self-sufficient, and the shift in how they engage suppliers requires updating your staffing and budgeting approaches. Download our workbook and get strategies, tips and worksheets designed to make these processes more efficient. You’ll learn how to:

  • Identify areas of your  marketing department that need to evolve
  • Maximize the skills and performance of the marketing team
  • Put numbers on what you’ll need to contribute to marketing ROI
  • Tie marketing budgets to companywide revenue goals

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