Location-Based Marketing Tips | Silverpop
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Location Based Marketing Mistakes Whitepaper

7 Location Marketing Mistakes — And How to Avoid Them

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Many marketers are unclear how to launch and optimize a location-based marketing program to reach the 200 million people using their mobile devices to “check in.” To minimize the uncertainty that comes with implementing new tactics, download our tip sheet and get expert advice for avoiding common location marketing mistakes and using this exciting medium to build engagement and loyalty. Learn how to:

  • Create promotions that generate excitement and revenue
  • Respond to shared check-ins on Twitter
  • Accurately assess the ROI of a check-in
  • Integrate check-in behaviors and programs with other channels

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