2012 Email Marketing Metrics Benchmark Study | Silverpop
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Email Marketing Benchmark 2012 Whitepaper

2012 Silverpop Email Marketing Metrics Benchmark Study

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What’s the average open rate? How many clicks do the best companies get? And how are our email programs performing against our peers? Get the answers to these commonly asked questions – sliced by geographic region and industry vertical – and discover new metrics that provide a deeper understanding of customer engagement. You’ll learn:

  • How top companies’ click-through rates are dwarfing the average
  • Which industry ranks in the top 3 in open rate, click-through rate and clicks per clicker
  • How higher unsubscribe rates are costing bottom performers thousands of customers
  • And much more, including observations to help improve your email marketing performance

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