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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • 2015 Benchmark Study

    Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult. With the exclu[...]

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  • Looking for new ways to boost sales and revenue? Eager to deliver a more rewarding consumer experience across channels? In this tip sheet, we present 10 of our f[...]

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  • Virtually everything related to marketing is evolving, starting with consumers who have changed both the technology they’re using and their buying habits. In this shifting marke[...]

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  • Although mobile use is rising, many companies are struggling to position their apps as go-to resources for customers. Learn how you can use mobile app push notifications to incr[...]

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