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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • 10 Key Marketing Trends for 2016

    Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can[...]

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  • Video consumption is on the rise, but many marketers are uncertain how to strategically go about producing video content and Integrating it into their existing email, social med[...]

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  • As the calendar flips to 2016, new tactics and technologies are opening up tantalizing possibilities for how marketers might improve the customer experience. Looking to stay ahe[...]

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  • An individual’s behaviors represent key moments of insight for marketers savvy enough to listen closely and act on that information. Despite these potential benefits, many resou[...]

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