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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • 10 Key Marketing Trends for 2016

    Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can[...]

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  • Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution. But if you’re unable to understand w[...]

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  • Busy holiday shoppers are interacting with businesses more than ever via mobile devices, but studies show the mobile shopping experience lags behind as marketers[...]

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  • Customer journeys tell us what contacts are doing, thinking and feeling; the touchpoints they use; and the people they interact with. As such, customer journey work is critical [...]

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