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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • Are you doing enough to drive the repeat sales that turn one-time buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing customers in[...]

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  • Retaining your current customers and minimizing defection is one of the best ways to keep building revenue, but many companies rely on guesswork when defining cu[...]

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  • Today, customers are moving across channels and platforms faster than ever during the research, buying and repurchase phases — and they expect businesses to keep up. To help mar[...]

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  • For retail marketers, the holiday season presents as many risks as opportunities. Paths to purchase are more unpredictable than ever as consumers interact through mobile devices[...]

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