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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it. Download our w[...]

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  • As email marketers, you’re faced with a daunting threefold challenge: how to make your emails more relevant, how to drive more revenue, and how to do so while stretching your pr[...]

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  • Today’s buyers control the buying process far more than today’s vendors, accessing the information they need across ever-increasing online and offline channels. Download this co[...]

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  • Buyers no longer need to talk to a sales rep or an expert at the retail store to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase[...]

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