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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • 10 Key Marketing Trends for 2016

    Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can[...]

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  • Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inat[...]

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  • Your prospects and customers are being bombarded by hundreds of marketing messages every day. Fighting for your share of attention requires an almost magical combination of care[...]

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  • IBM Mobile Engagement Guide

    Most marketers understand the importance of mobile, yet many organizations are still struggling with how to implement a cohesive mobile approach, hampered by organizational and [...]

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