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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from IBM Marketing Cloud's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key tre[...]

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  • What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in. This tip sheet will h[...]

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  • While new technologies and the data that underpins them have the potential to create an omnichannel customer experience, many marketers’ methodologies are still forcing everythi[...]

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  • Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution. But if you’re unable to understand w[...]

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