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Whitepapers

Insights and analysis from leaders in marketing automation, email marketing, mobile and social

Each marketing white paper from Silverpop's experts brings you today's best practices in digital marketing, from marketing automation, email marketing, and multichannel marketing tactics to lead management, campaign automation and lead-nurturing tips. It's must-read info for digital marketers who want to connect deeply with customers and prospects using the latest in digital marketing.

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  • Are you doing enough to drive the repeat sales that turn one-time buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing customers in[...]

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  • In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables yo[...]

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  • How a brand corresponds with its customers is at the heart of relationship building, and effective digital marketing is central to ensuring the relationship is a great one. Silv[...]

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  • Automated messages can add significant incremental revenue to an email program, but where do you get the content for these messages when you’re already strapped for time? Here a[...]

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