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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Using Welcome Emails to Drive Increased Engagement and ROIMany companies neglect to send welcome emails, erroneously believing these programs aren't worth the effort. But by proactively welcoming new subscribers with a series of automated, timed emails and reminding them of the value they receive, you can get your email customer relationships off to a strong start, minimizing list turnover and increasing return on investment. This Silverpop Webinar shares the three key elements to creating a powerful email welcome program that engages customers from the beginning. Details:
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Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
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