Many companies neglect to send welcome emails, erroneously believing these programs aren't worth the effort. But by proactively welcoming new subscribers with a series of automated, timed emails and reminding them of the value they receive, you can get your email customer relationships off to a strong start, minimizing list turnover and increasing return on investment. This Silverpop Webinar shares the three key elements to creating a powerful email welcome program that engages customers from the beginning.

Details:

• Date: November 20, 2008
• Presenter: Loren McDonald, Vice President of Industry Relations