The "aloha" stages of email marketing (both hello and goodbye) all too often receive little attention and priority on the email marketer's task list. That's a big "hewa" (mistake), because the welcome email, whether a single message or a series of strategic messages, might be the most important email your company will ever send.
Why? The welcome email is typically your subscriber's first email experience with your brand and sets the tone for the relationship. When done well, you will achieve higher levels of engagement out of the gate and minimize early disengagement and churn.
However, whether it happens early or far into the email relationship, some subscribers will still want to opt out. It is critical that you not only make it easy for them to unsubscribe but also provide logical alternatives to saying goodbye. This could help you capture 25 percent or more of those looking to leave.
This Webinar, designed for beginner to intermediate marketers, explains why the email "aloha" process is so important, outlines key best practices and shows numerous good and not-so-good examples of welcome emails and unsubscribe pages.
Grab a lei and a Mai Tai (or perhaps some Kona coffee), and enjoy our online luau. We served up several new ideas you can implement to increase subscriber engagement and minimize list churn.
Presenter: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Target Audience: Email marketers at B2C companies
Content Level: Targeting beginner- to intermediate-level email marketers
Aloha Welcome Email & Unsubscribe Best Practices
