Webcasts have become one of the most effective means of generating leads for B2B companies. Generating strong and cost-effective attendance as well as ensuring good follow-up through a lead nurturing program have become critical in achieving webcast success.  Join Silverpop’s Loren McDonald and BrightTALK’s David Pitta as they discuss key aspects of email marketing in the next installment of the Webcasting Academy. Beyond tips and theory, this free, interactive webcast will incorporate several examples of both good and bad emails.

Topics Covered:

• How email marketing drives success for each step of your webcast program, including invitations, reminders, follow up, lead nurturing and on-going webcast channel communications
• How to build an email list and create opt-in formsHow to develop content approaches and HTML design
• How to optimize delivery through list hygiene and minimizing spam complaints
• How to time your emails and plan a cadence of email
• How to personalize your emailsHow to measure success and keep improving

Presenter:
Loren McDonald, VP of Industry Relations, Silverpop