It's well known that transactional emails generate consistently higher open rates than any other type of email, but many marketers still aren't closely scrutinizing what kind of experience they create with their transactional messages. Join us for a refresher on why transactional messages get special treatment with regards to CAN SPAM, as well as exactly what qualifies as a transactional message. We'll discuss the various levels of sophistication in transactional messaging efforts, and how there is additional value waiting to be unlocked at each level. As always, we'll look at some example emails that demonstrate best practices in action for several different industries. Finally, we'll offer a best practices checklist to help you get started improving your transactional email practices.
Date Webinar Was Held: April 16, 2009
Presenters: Loren McDonald and Whit Lanier
Unfortunately, this Webinar is not available in recorded format due to audio quality issues. Below is the PowerPoint presentation from the Webinar.
Below are some additional resources on transactional email messaging:
- Silverpop's Transact Transactional Email Messaging Platform
- Transactional Emails: Make Your First Impression Count - Media Post Email Insider: April 23, 2009
