With email near or at the top of everyone’s most effective marketing vehicles, now is an excellent time to examine how testing can improve the conversion rates of your campaigns. An effective testing strategy can help increase response and conversion by improving the relevance of your marketing messages.

In this Webinar you'll learn why testing should be an integral and recurring part of your email program, how to sell the idea internally and some key best practices to take your testing initiatives to the next level.

Presenters:
Adam Justis - Senior Manager Product Marketing, Omniture
Judd Kuehling - Senior Marketing Analyst, Stamps.com

Moderator:
Loren McDonald, VP of Industry Relations, Silverpop

Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Target Audience: Email marketers at B2C companies, particularly those with an ecommerce or strong conversion-focused goal
Content Level: Targeting beginner- to intermediate-level email marketers

View the recorded Webinar
Download the slides