Building on the popular live B2B Marketing University series, Silverpop is now offering monthly virtual editions of the university as Webinars. These virtual events make it possible for people all over the country to benefit from top B2B marketers' insights without leaving the comfort of their offices. They delve into greater detail, offering "201" content on specific topics we introduced at the B2B Marketing University.
Secrets for Successful B2B Lead Scoring
As a B2B marketer, you've probably heard a lot about lead scoring in recent years, and you may have even tried it yourself. But chances are, if you've taken lead scoring for a test drive, you've run into some roadblocks. And if you're like most of your fellow marketers, you haven't been able to get around all of them. However, lead scoring is a critical strategic factor in effective lead nurturing and in developing more buyer-centric demand generation.
So what is the secret? What does it take to be successful with lead scoring and to more successfully leverage scoring in your own demand generation programs?
Adam Needles, B2B Marketing Evangelist with Silverpop, and Joe Moloney, Founder and Principal with Conselltants, will dig into lead scoring and break it down to its basics. They will discuss:
- Key factors you should be scoring against, including demographics, BANT and content interaction
- Theories and experiences from real B2B marketing organizations
The focus of this Webinar will be on how to balance sophistication and complexity to achieve a simple but effective scoring methodology.