B2B Marketing & Lead Management Webinars

Access and register for our latest B2B Webinars featuring top marketers and Silverpop experts discussing lead management and lead automation trends, best practices and case studies.

Content Marketing Basics:
Improving the Success of Your B2B Marketing Campaigns
March 23, 2010
Adam Needles, Director, Field Marketing, Silverpop
Joe Pulizzi, Chief Content Officer, Junta42 

How Managing Leads Can Pump Up Your Pipeline
January 26, 2010
Bill Nussey - CEO, Silverpop
Laura Ramos - VP & Principal Analyst, Forrester

DemandGen Web Seminar:
Improving B2B Sales and Marketing Alignment
September 17, 2009
Adam Needles - Director of Field Marketing, Silverpop
Brian Vass - Vice President of Marketing, The Sant Corporation
Pete Stiles - President, Advantage Design, Inc.

OMC All Star Webinar Series:
The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front Lines
September 15, 2009
Adam Needles - Director of Field Marketing, Silverpop

Target Marketing Group Webinar Series:
Lead Scoring for BtoB Marketers
August 20, 2009
Adam Needles - Director of Field Marketing, Silverpop

The Importance of Process in Lead Management Solutions
July 21, 2009
Jay Hidalgo - CEO, The Annuitas Group
Raeanne Thompson - VP of Marketing, USA Financial

Using Email to Promote Your Webcast
July 15, 2009
Loren McDonald - VP of Industry Relations, Silverpop
David Pitta - Webcast Evangelist, BrightTalk

“No-Cost” B2B Marketing Tactics That Deliver Leads
July 1, 2009
Loren McDonald - VP, Industry Relations, Silverpop

The B2B Marketing Imperative: Nurturing Leads for Maximum Sales Success
April 30, 2009
Loren McDonald - VP, Industry Relations, Silverpop
Carlos Hidalgo - Managing Partner, The Annuitas Group

Marketing in a Down Economy: Doing More with Less
April 2, 2009
Loren McDonald - VP, Industry Relations, Silverpop
Sarah Lander - Product Marketing Manager, Silverpop

Lead Nurturing: The Evolution of Prospects into Customers for Life
February 10, 2009
Andrew Gaffney - Editor and Publisher, DemandGen Report
Sarah Lander - Product Marketing Manager, Silverpop Engage B2B

Lead-Nurturing Tactics for a Recession: Moving Prospects from Interest to Excitement
November 12, 2008
Ian Michiels - Research Dir., Practice Leader, Aberdeen Group
Loren McDonald - VP, Industry Relations, Silverpop

Do More. Earn More. Automating B2B Marketing Tasks
September 10, 2008
Laura Ramos - VP, Principal Analyst, Forrester Research
Loren McDonald - VP, Industry Relations, Silverpop

How Do You Score? Benchmark Study of B2B Lead-Management Practices
September 9, 2008
Bryan Brown - Director, Product Management, Silverpop, Engage B2B
Loren McDonald - VP, Industry Relations, Silverpop