How the Top 500 Retailers Are Effectively Using Email--and How You Can Follow Suit
Retailers that are thriving in this ever-changing marketplace are carefully integrating messages across multiple channels, effectively nurturing and converting relationships, and increasing brand loyalty--and they are doing it with email. Internet Retailer's Top 500 retailers are the best of the best, doing many things better than their competitors--including email marketing.
To better understand current practices, trends and areas for improvement, Silverpop reviewed the email marketing programs of the Top 500, as well as those who didn't quite make the list, for the fourth consecutive year. The findings not only serve as a benchmark for the retail industry, but they also translate into actionable strategic and tactical advice for anyone with an email marketing program.
During the Webinar, Loren McDonald will reveal the findings of the study and highlight how marketers can use the findings to turn a good email program into a great one, including:
- Triggering messages based on recent actions, such as shopping cart abandonment
- Encouraging social sharing
- Preventing unsubscribes with opt-out preference centers
- Engaging subscribers immediately with a tailored welcome program
- Determining optimal timing and frequency
Speaker: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: Web and email marketers at B2C companies
Content Level: Targeting intermediate- to advanced-level email marketers