Digital marketers have high expectations that increased use of personalization will lead to greater relevance and higher ROI. But they often fail to realize these goals due to basic challenges, such as the inability to capture detailed customer profile data needed to enable deep personalization.
This Webinar will use proven marketer case studies to demonstrate personalization best practices that increase website and email conversions. Carlos Carvajal of Baynote will share best practices based on more than 10 years of experience in personalization working with hundreds of global brands. During the Webinar Carlos will cover:
- Common personalization pitfalls that miss the mark
- How to achieve great results quickly that improve continuously over time--using innovative Collective Intelligence principles based on cognitive and social science
- Personalization best practices for delivering engaging promotional and transactional emails, landing pages and more
- Real-world use cases from leading brands and across multiple industries
Moderator: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: Web and email marketers at B2C companies
Content Level: Targeting intermediate- to advanced-level email marketers