More Info
If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Home > Resources > Webinars > The B2B Marketing Imperative: Nurturing Leads for Maximum Sales Success
The B2B Marketing Imperative: Nurturing Leads for Maximum Sales Success
In today's hyper-competitive business environment and tough economic times, maximizing sales leads is Job #1 for B2B marketers. The role of the marketer has to evolve from "lead generator" to that of "lead developer." According to Marketing Sherpa, 70 percent of leads are long-term in nature which means that the most important part of a marketer's job actually begins AFTER the leads are generated. In this practical session you will learn how to utilize lead scoring, routing and nurturing techniques to maximize the ROI of your lead generation programs and enable Sales to close more deals.
Moderator: Ellis Booker, Editor, BtoB Magazine Speakers: Loren T. McDonald, Vice President of Industry Relations, Silverpop Carlos Hidalgo, Managing Partner, The Annuitas Group Originally Presented: Date: Thursday, April 30, 2009 Duration: 60 minutes Register and view the recorded Webinar |
Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
Newsletter
Get exclusive news and best practices with our free e-newsletter.  |