B2B marketers’ jobs have never been tougher than in 2009. The economy is driving longer sales cycles, marketing budgets and staff are being frozen or reduced, and sales is demanding increased lead flow and opportunities. As an added challenge, marketers are faced with adopting new and emerging communications channels to reach prospects, including blogs, Webinars, Twitter, video, LinkedIn, mobile and more.

This Webinar provides tips and examples of how B2B marketers can increase leads at the top of the funnel through no- or low-cost activities that “pull” people to your Web site, where they engage with your content and brand. Areas covered include search engine optimization, in-house Webinars, Twitter, SlideShare, blogs, white papers, studies and surveys, Web-site resource/knowledge centers and email newsletters.

Presenter:
Loren McDonald, VP of Industry Relations, Silverpop

View the recorded Webinar
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