By most measures, email marketing continues to provide the highest ROI of all marketing channels. The explosion of social media and mobile, changing consumer uses of communications and overloaded inboxes dictate that email marketers must take their program to a higher level in 2010.

Given that most marketers have limited resources, budget and time, where should your team focus its energies in 2010 to maximize ROI and have email play a more significant role in your company's success? This Webinar will cover three key areas that you as an email marketer will need to focus on in 2010, or risk seeing more sophisticated competitors pass you by:

• Leverage the Data: You've captured demographic and preference data from subscribers and tracked their email and Web-site behavior. We'll explore how to extract more meaningful insight from this data and how to leverage that data into actual email programs such as cart abandonment and activity-based segmentation programs.
• Engage with Customers/Subscribers: Techniques such as welcome email programs, incorporating educational and user-generated content, social sharing and activity-based segmentation have become critical to increasing relevance and subscriber engagement.
• Automate and Optimize: Using automation techniques, such as event-based triggers, optimizing send times based on subscriber activity, and testing and serving up content in real time, improves relevance and performance while not requiring lots of additional resources.

This free and fast-paced Webinar covers a lot of ground but promises to deliver several "must do" ideas email marketers can deploy in 2010.

Presenter:
Loren McDonald - VP of Industry Relations, Silverpop

Moderator:
Richard Evans - Senior Manager, Product Marketing, Silverpop

Duration: Approximately 60 minutes for formal presentation, followed by 10 minutes of Q&A
Target Audience: Email marketers at B2C companies, particularly those with an ecommerce or strong conversion-focused goal
Content Level: Targeting beginner/intermediate-level email marketer

View the recorded Webinar
Download the slides