Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies. During the Webinar, you'll learn:
- How understanding mobile email can help keep you at the top of your users' inboxes
- What works in mobile strategy and what doesn't
- Where you should concentrate your cross-channel optimization efforts
Presenter: Len Shneyder, Sr. Product Marketing Manager, Unica
Moderator: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Target Audience: Email marketers at B2C companies
Content Level: Targeting beginner- to intermediate-level email marketers