7 Trends to Watch in 2012—and Key Tactics You’ll Need to Address Them

Digital marketers have a lot to look forward to in 2012. The marketing landscape continues to move and change at warp speed, and marketers who can't keep up will be left behind. And while we're pretty sure the most important component to success in 2012, much like in 2011, will be flexibility, if you want to stay ahead of the competition the time to plan is now.

What else are we sure about, for 2012:

  • Social and mobile will continue to be all the rage, but email will continue to be the most important channel for delivering highly targeted content designed to generate revenue.
  • Marketing automation will rise to the challenge of helping marketers deliver more personalized content to more people via more channels more often than ever before--with email firmly at the center.

Please join Silverpop experts as they uncover the secrets to successful, behavioral-based email programs, explain how to integrate mobile, social and local programs with email, and shed important light on how automating your marketing campaigns actually personalizes them--delivering more relevant content to more people more often.

When:
Wednesday, Oct. 26, 2011
2 p.m. Eastern Daylight Time (GMT-06:00)

View the Recording

Duration: Approximately 1 hour

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