Marketing in a down economy often necessitates doing more with less. Faced with tight budgets and fewer resources, B2B marketers must make every contact count. Many of today's B2B marketers are increasingly turning to marketing automation to addresses these challenges, reduce lead waste, increase productivity and make smarter strategic decisions.

This Webinar discusses how marketers can leverage marketing automation in a down economy to:

• Measure which marketing campaigns are effectively producing high ROI versus those that need to be cut or revamped
• Route only qualified leads in a timely manner to the right salespeople
• Score leads based on both demographic/firmagraphic information and prospect behavior
• Reduce lead waste and nurture warm leads into sales-ready prospects
• Automate recurring communications such as trigger and drip campaigns to prospects and upsell messages to existing customers

Details:

• Date: April 2, 2009
• Presenters: Loren McDonald, VP, Industry Relations, Silverpop; Alli Libb, Moderator, American Marketing Association

View the recorded Webinar