Discover the lead-management challenges B2B marketers face and the factors that lead to success. This free Webinar with Silverpop CEO Bill Nussey and Forrester Vice President, Principal Analyst Laura Ramos—based on a commissioned study conducted by Forrester Consulting on behalf of Silverpop—provides marketers with tips for tackling the lead-management process and minimizing the time spent between initiating lead-management improvements and gaining positive, measurable returns.

Gain insights into effective tactics, including:

• Profiling and targeting - learn who your best customers are
• Lead scoring - model how scores change in response to specific events or triggers
• Content - determine what’s needed at different stages of decision-making
• Nurture early-stage buyers - engage potential buyers successfully

Presenters:
Bill Nussey - CEO, Silverpop
Laura Ramos - VP & Principal Analyst, Forrester

View the recorded Webinar
Download the slides