The secret sauce for successful lead management (and for keeping sales happy)
Successful lead management is both art and science. And the heart of successful lead management is a quality lead-scoring process. Think of lead scoring as the secret sauce that not only serves as the basis for assessing lead progress but also improves the engagement of the marketing team with its sales counterparts.
This session covers:
- Strategy and tactics for achieving successful lead management with emphasis on the lead-scoring process
- How lead scoring not only can jump-start your B2B marketing programs but also improve overall sales and marketing alignment
- How other organizations have used lead scoring as part of successful lead management
Presenter:
Adam Needles - Director of Field Marketing, Silverpop
Moderator:
Hallie Mammert - Editor in Chief, Target Marketing