This session covers both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also focuses on how lead scoring not only can jump-start your B2B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you'll learn how other organizations have used lead scoring to improve their success with lead management.
Presenter:
Adam Needles - Director of Field Marketing, Silverpop
Moderator:
Aaron Kahlow - CEO, Online Marketing Connect
