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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Home > Resources > Webinars > The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front Lines
The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front LinesThis session covers both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also focuses on how lead scoring not only can jump-start your B2B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you'll learn how other organizations have used lead scoring to improve their success with lead management. Presenter: Moderator: |
Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
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