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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Home > Resources > Webinars > The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front Lines

The Fundamentals of Lead Nurturing: Lead Scoring Case Studies & Tactics from the Front Lines

This session covers both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also focuses on how lead scoring not only can jump-start your B2B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you'll learn how other organizations have used lead scoring to improve their success with lead management.

Presenter:
Adam Needles - Director of Field Marketing, Silverpop

Moderator:
Aaron Kahlow - CEO, Online Marketing Connect

View the recorded Webinar

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