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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Lead Nurturing: The Evolution of Prospects into Customers for LifeAccording to the Sales & Marketing Institute, the percentage of inquiries/responses that will become actual sales leads is usually well below 10 percent. Yet, two studies have shown that in 18-24 months, between 20-40 percent of all inquiries will buy the product or service from somebody. The challenge many B2B marketers have is trying to keep these leads engaged long enough to move them through the sales pipeline. This Webinar offers insights to help funnel prospects through the sales cycle and features lead-nurturing techniques to keep your company top-of-mind during the process. Details:
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Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
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