Lead-Nurturing Tactics for a Recession: Moving Prospects from Interest to Excitement

When the economy gets tight, savvy marketers work every single sales lead they capture, taking extra care to ensure leads don't get lost and fall through the cracks. Learn the secrets behind the most successful lead-nurturing processes. Discover proven lead-nurturing tactics to convert your prospects into clients. Webinar attendees will learn:

Key elements of a successful lead-nurturing program
How to collect and use customer data for more impactful nurturing campaigns
The impact of marketing automation on executing lead-nurturing tactics

Details:

Date: Nov. 12, 2008
Presenters: Ian Michiels - Research Dir., Practice Leader, Aberdeen Group; Loren McDonald - VP, Industry Relations, Silverpop

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Silverpop is the only marketing technology provider offering email marketing software and marketing automation. In today’s customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop’s marketing automation and email marketing services are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently.