Building on the popular live B2B Marketing University series, Silverpop is now offering monthly virtual editions of the university as Webinars. These virtual events make it possible for people all over the country to benefit from top B2B marketers' insights without leaving the comfort of their offices. They delve into greater detail, offering "201" content on specific topics we introduced at the B2B Marketing University.
Best Practices for Successful B2B Lead Nurturing
Recent research indicates that B2B lead nurturing--particularly scripting multistep dialogue with prospects and producing subsequent content to power this dialogue--remains one of the greatest hurdles faced in the "brave new world" of B2B marketing.
B2B marketing organizations are increasingly adopting CRM and marketing automation, but they struggle when it comes to actual implementation of sophisticated nurturing campaigns. Why is this and how can B2B marketers respond?
What are the secrets to successful B2B lead nurturing?
Adam Needles of Silverpop and Carlos Hidalgo of The Annuitas Group will present research and have an interactive dialogue around best practices. They'll cover the basics, starting with nailing your lead management and content marketing processes, as well as having a discussion around how to build/test basic campaigns.
In this Webinar, presented with the Annuitas Group, we will look at:
- How to make your campaigns more buyer-centric and buyer-led
- How you can use nurturing to support upstream prospect marketing and qualification as well as downstream sales dialogue and post-sale customer marketing
- How to use content and campaign steps to better "behaviorally" score leads
Presenters:
Adam Needles, Director of Field Marketing, Silverpop
Carlos Hidalgo, President, The Annuitas Group
Details:
Thursday, April 29, 2010
1 p.m. EDT / 10 a.m. PDT
Duration: Approximately 45+/- minutes for formal presentation, followed by 15 minutes of Q&A
