If you're like most B2B marketers, you would love the chance to peak at your competitors' lead-management practices and marketing results. Now you can! Silverpop's Quarterly Benchmark Study reviews B2B lead-management practices throughout North America. Study findings combined with best practice expertise will identify the key components of highly successful lead-management programs. Webinar attendees will learn:

• Average percentage of lead growth for B2B companies
• The average number of form fields people will complete before dropping off
• The impact on form completion rate of asking about budget, purchase time frame, etc.
• Average email performance metrics
• The optimum number of emails and other channel touches to incorporate
• And much more!

Details:

• Date: Sept. 9, 2008
• Presenters: Bryan Brown - Director, Product Management, Silverpop, Engage B2B; Loren McDonald - VP, Industry Relations, Silverpop

Register for the recorded Webinar