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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Increasing Conversions Through Landing Page OptimizationIt's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. Online marketers spend a significant amount of resources tweaking their marketing campaigns, but all of those efforts can deliver less than stellar results if there's no accompanying landing page optimization. The explosion of social media is also driving even greater value for landing pages as destinations from Facebook, Twitter and blog posts. This Silverpop Webinar will review industry benchmark statistics and research, outline landing page optimization tips and best practices, and discuss how simple testing can help improve conversions. Details:
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Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
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