It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. Online marketers spend a significant amount of resources tweaking their marketing campaigns, but all of those efforts can deliver less than stellar results if there's no accompanying landing page optimization. The explosion of social media is also driving even greater value for landing pages as destinations from Facebook, Twitter and blog posts.

This Silverpop Webinar will review industry benchmark statistics and research, outline landing page optimization tips and best practices, and discuss how simple testing can help improve conversions.

Details:

• Date: Feb. 19, 2009
• Speakers: Loren McDonald, Vice President of Industry Relations; Shantal Robey, Product Marketing Manager, Silverpop