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If you support a direct sales team, Silverpop Engage B2B can help turn leads into customers. Or with Silverpop Engage, marketers can connect with customers using email as a key part of their messaging mix.
Email Marketing Nirvana: Keys to Making Your Emails Truly RelevantAsk any email marketing industry expert what is the biggest key to success and they will undoubtedly say “relevance.” What does this marketing buzzword actually mean if you are an email marketer with limited budget, time and resources? This fast-paced session will outline the key drivers of “relevant email marketing” – from managing expectations to personalization to conveying personality. The session will incorporate a look at best practices as well as good and bad email examples for each “relevance driver.” Presenters: |
Engagement Marketing: Partnering With Your Customers for Success
Tactics for entering a two-way dialogue with customers.  
B2B Engagement Marketing
Quickly engage with customers for smoother flow through the sales pipeline. 
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