Ask any email marketing industry expert what is the biggest key to success and they will undoubtedly say “relevance.” What does this marketing buzzword actually mean if you are an email marketer with limited budget, time and resources? This fast-paced session will outline the key drivers of “relevant email marketing” – from managing expectations to personalization to conveying personality. The session will incorporate a look at best practices as well as good and bad email examples for each “relevance driver.”
Presenters:
Loren McDonald, VP of Industry Relations, Silverpop
Jeanniey Mullen - CMO, Zinio & Founder, Email Experience Council