Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.

In this Webinar, Carey Marston, email marketing manager with SmartPak, will present a case study on how they've attacked the non-engaged challenge. Also, Silverpop's vice president of industry relations and email marketing expert Loren McDonald will cover several aspects and ideas for dealing with the inactivity beast, including:

• Defining what is an "inactive"
• Determining root causes of non-engagement
• Steps to minimize inactivity
• "Activating" never-engaged subscribers earlier in the process
• Segmenting types of inactives
• Reactivation tactics and programs
• When/whether to suppress inactives

When:
Thursday, Dec. 15, 2011
2 p.m. EST