What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment? And what are their secrets to their successes?
This roundtable discussion tackles these issues, focuses on marketers' direct experiences and identifies techniques for finding success.
Presenters:
Adam Needles - Director of Field Marketing, Silverpop
Brian Vass - Vice President of Marketing, The Sant Corporation
Pete Stiles - President, Advantage Design, Inc.