So you have a database filled with subscribers waiting to receive your emails, and a message to deliver. But with so many considerations ranging from how your emails look and function to the message they carry, just where do you start?
The design and layout of your emails are just as important as what you have to say in them. Challenges such as growth in the use of mobile devices, blocked images, preview panes and increasingly short attention spans make good email design critical to success.
In this Webinar, ideapark's Director of Experience Design, Brian Brown, and Senior Technical Designer Dan Fellar will share email examples and practical tips for designing messages that will help you to:
- Maximize readability and deliverability
- Use development techniques that will help keep your design looking great
- Connect with customers to increase profitability and brand loyalty
- Inspire customers to respond and take action
Speakers: Brian Brown, Director of Experience Design, ideapark
Dan Fellar, Senior Technical Designer, ideapark
Moderator: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: Email marketers at B2C companies
Content Level: Targeting intermediate-level email marketers
