Today's buyers are more independent and empowered than ever. Buyers start their journey on the Internet and are often two-thirds of the way through their decision-making process before they even contact you. You know this, of course. That's why you have that great website, optimized to attract the right buyers. That's why you're engaging visitors with targeted emails and carefully timed nurturing programs.
But, are you as sure about your strategy for social media?
Social communities, blogs and videos have become more widespread, and the majority of buyers seek insight from peers and subject matter experts who are engaged in these social channels. Successful B2B marketers are jumping into the conversation. Social is not just an abstract and immeasurable buzz-generating tool. It's an extension of your marketing automation process--an engagement strategy that affects multiple levels of the funnel and ties directly to revenue.
Join guest Lori Wizdo, Principal Analyst for Forrester Research Inc., for this informative webinar. You'll learn:
- The role social media plays in lead acquisition
- How successful companies are energizing customer and prospect interaction
- How to measure the impact of social media
When:
Wednesday, Nov. 16, 2011
1 p.m. EDT