Email marketing is alive and well, but the batch-and-blast email approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new paradigm now demands that email marketers take their programs to a more sophisticated level, or risk customer apathy and loss of market share to smarter competitors.

This Webinar will show good and bad email program examples and outline a number of steps that email marketers can take to greatly improve subscriber engagement and ROI. Areas that will be covered include welcome email programs, incorporating personality, making your content more shareworthy, capturing and using customer data, preference centers, reactivation tactics and much more.

Presenter:
Loren McDonald, Vice President of Industry Relations, Silverpop

Moderator:
Cara Wood, Editor-in-Chief, DMNews

View the recorded Webinar