In a world gone "mocial"--the convergence of mobile, social, local and email--marketers must change the way they interact with customers and prospects in order to be successful. By shifting your email program to focus on highly targeted, behavior-triggered messaging--and integrating it in new and exciting ways with social, mobile and local marketing efforts--you'll help ensure you continue to get the most out of the channel in this changing mocial landscape.
Using results from Silverpop's survey of 500 companies, Loren will explore general mocial trends and their implications to email marketing. You'll learn:
- How other companies are using social, mobile, local and email channels
- Why email must change in a mocial world--and how to make it happen
- Tips for using social and mobile to grow your email program--and vice versa
- Real-life examples of integrating mocial channels for maximum impact
Speaker: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
When: Tuesday, May 24, 2 p.m. ET
Cost: Free
Target Audience: Web and email marketers
Content Level: Targeting intermediate- to advanced-level marketers