Making a mistake with your email marketing program isn't a matter of "if" but "when." Even a sophisticated email marketer can commit an "oops": sending to the wrong list, forgetting to change the placeholder subject line, having a bad link or posting the wrong price on a hot-selling product in the email or on the website.
In this fun but practical Webinar, we explored 13 tips to minimize the fallout from the inevitable "oops," including:
- Identifying the mistake and its potential impact
- Determining whether and how to respond
- Deciding who should get the apology/correction email
- Correcting the mistake in other channels
- Choosing the right tone and personality
- Turning an "oops" into a positive outcome
- Reducing future mistakes
Speaker: Loren McDonald, VP of Industry Relations, Silverpop
Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Cost: Free
Target Audience: Email marketers at B2C companies
Content Level: Targeting email marketers from beginner to advanced level
Email marketing oops apology email tips
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