Making a mistake with your email marketing program isn't a matter of "if" but "when." Even a sophisticated email marketer can commit an "oops": sending to the wrong list, forgetting to change the placeholder subject line, having a bad link or posting the wrong price on a hot-selling product in the email or on the website.

In this fun but practical Webinar, we explored 13 tips to minimize the fallout from the inevitable "oops," including:

• Identifying the mistake and its potential impact
• Determining whether and how to respond
• Deciding who should get the apology/correction email
• Correcting the mistake in other channels
• Choosing the right tone and personality
• Turning an "oops" into a positive outcome
• Reducing future mistakes

Speaker: Loren McDonald, VP of Industry Relations, Silverpop

Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A

Cost: Free

Target Audience: Email marketers at B2C companies

Content Level: Targeting email marketers from beginner to advanced level

Download the Presentation