Email Marketing Practices of Top Online Retailers

Getting email right is always important for online retailers, but it’s even more critical in a tough economic environment. To uncover how email practices are changing, Silverpop recently completed its second annual study of retailers, including the Top 500 as ranked by Internet Retailer. Our researchers logged on to 895 retailer Web sites, registered to receive communications from each that had an email marketing program, and assessed several aspects of their programs, including:

• Location of opt-in forms
• Options offered to registrants during the opt-in process
• Number of emails received during a 30-day period
• Percent of emails offering sales or discount incentives
• Whether unsubscribe links led to preference centers

This Webinar walks through the study findings, outlines best practices and shares both good and bad examples from top retailers.

Presenter:
Loren McDonald, VP of Industry Relations, Silverpop

When:
Thursday, August 20, 2009

View the recorded Webinar
Download the slides