As use of social networks and media continues to increase, integrating email marketing and social media has quickly become a “must include” feature in marketers’ email programs. However, simply including links to social networks in your emails is not enough. Achieving significant adoption and performance improvement from “share to social” links requires many key steps, including choosing the right networks, creating “shareworthy” content, promoting the links correctly and more.

In this Webinar, you’ll gain insights gleaned from Silverpop’s newest Social Media study on how to leverage your existing email marketing efforts to tap into social marketing. You’ll learn what types of offers are most shared, what creative layouts work best, what words incent recipients to post messages on social sites, and much more. Webinar takeaways will include research, best practice tips and examples of how to incorporate “shareworthy” social links and content into your email program.

Presenters:
Loren McDonald, VP of Industry Relations, Silverpop
Richard Evans, Product Marketing Manager, Silverpop

When: Webinar was held June 18, 2009

View the recorded Webinar.

Below are some additional resources on Email Share to Social:

• Silverpop Takes Email Marketing Social - press release
• 'Shareworthiness': The Latest Email Challenge and Opportunity - Silverpop blog
• Six Tactics to Make Your Email More Shareworthy - Silverpop Blog
• Expanding Email Reach Via Social Networks - Media Post Email Insider: September 25,2008
• Will Social Media Kill The Email Star? - Media Post Email Insider: March 26, 2009
• Are Your Emails 'Shareworthy'? - Media Post Email Insider - February 12, 2009
• More On Making Your Emails Shareworthy - Media Post Email Insider - February 26, 2009