Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor are these networks used solely by college students and those with too much time on their hands. As an email marketer, this growth in social media/network usage creates both significant challenges and untapped opportunities. While social media can create additional "noise" and competition in the inbox, smart marketers are tapping into the power of social networks such as Facebook, LinkedIn and Twitter to extend the reach and ROI of their email programs.

This Webinar will outline key steps that are critical to successfully integrating your email marketing program with social networks, reveal findings from a recent Silverpop study on social sharing, and review both good and bad examples of email share-to-social approaches.

Presenter:
Loren McDonald, VP of Industry Relations, Silverpop

Moderator:
Ken Magill - Editor at Large, Direct

Register for the Webinar