Key Techniques for Maximizing Results from Email-Based Coupons

With marketing budgets tighter than ever, more and more retailers are moving from traditional print-like newspapers and direct mail-to digital media to drive sales. In particular, many brick-and-mortar marketers are turning to a highly measurable digital media vehicle to drive in-store sales: the printable coupon.

When executed properly, printable coupon campaigns can be an incredibly cost-effective way to drive customer acquisition and traffic into stores. However, retailers must be aware of the unique challenges associated with online and email couponing. Jonathan Treiber of RevTrax will reveal couponing best practices that decrease the risks and ultimately can lead to greater revenue. During the Webinar Jonathan will cover: 

• Structuring an effective couponing campaign
• How to protect your brand from coupon fraud
• Real-world case studies from leading brands

Speaker: Jonathan Treiber, Co-founder & Chief Executive Officer, RevTrax

Moderator: Loren McDonald, VP of Industry Relations, Silverpop

Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A

Cost: Free

Target Audience: Web and email marketers at B2C companies

Content Level: Targeting intermediate- to advanced-level email marketers

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