Deliverability continues to be one of the top and most misunderstood challenges for email marketers. From the latest authentication protocols to the zany and sometimes over-zealous blacklists, understanding the vast array of elements in the delivery ecosystem can be overwhelming. In this 30 minute Webinar, we will address a dozen or so of the most frequently asked deliverability questions received at Silverpop and our partner Pivotal Veracity. Sample questions to be addressed include:
- What are Spam Traps/Honey Pots and how can I avoid them?
- Will a high bounce rate affect my email reputation?
- What benefit is there in being on a safe list and which one should I be on?
- Is there any benefit in double opt-in versus single opt-in?
- And many more.
Date:Webinar was held March 19, 2009
Duration: Approximately 30 minutes for formal presentation/30 minutes for Q&A
Speakers: Robert Consoli, Deliverability Manager - Silverpop; and Michelle Eichner, Vice President - Pivotal Veracity
View the pre-recorded Webinar.
Below are some additional deliverabililty resources:
- Silverpop's Email Deliverability Services
- Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen (white paper)
- Deliverability Services case studies: National Express East Coast; Virgin Games; SkyEurope Airlines
