From social networks to user-generated video, consumers are adopting new technologies and media channels at an amazing rate and scale. And rather than competing with email marketing, many of these communication channels are making email even more vital and are providing avenues for marketers to increase engagement and brand affinity with their customers and prospects. In this Webinar, you’ll learn from two of the best thought leaders and practitioners in email marketing creative as they:

• Discuss how to incorporate social sharing links, video, user-generated content are more into your emails
• Outline the latest in email creative best practices
• Showcase real world examples from big brands that are deploying these techniques and achieving improved results

Those who view this Webinar will walk away with practical tools and tips to help take their email program to the next level.

Presenters:
Aaron Smith - Principal, Smith-Harmon
Lisa Harmon - Principal, Smith-Harmon

Moderator:
Loren McDonald, VP of Industry Relations, Silverpop

Duration: Approximately 45 minutes for formal presentation, followed by 15 minutes of Q&A
Target Audience: Email marketers, designers/programmers  at B2C companies,  particularly those with an ecommerce or strong conversion focused goal
Content Level: Targeting beginner to advanced email marketers, but assumes basic knowledge of email marketing design/programming principles

View the recorded Webinar
Download the slides