Building on the popular live B2B Marketing University series, Silverpop is now offering monthly virtual editions of the university as Webinars. These virtual events make it possible for people all over the country to benefit from top B2B marketers' insights without leaving the comfort of their offices. They delve into greater detail, offering "201" content on specific topics we introduced at the B2B Marketing University.
Content Marketing Basics
How do you rationalize the content you use to engage buyers? B2B buyers are more in control than ever, and content is more critical than ever to whetting their appetite for information. Are you taking the right steps to deliver the right content, via the right channel, in the right voice at the right time to buyers?
On this Webinar, we'll discuss the basics of content marketing, including why it's a critical component of B2B marketing, how it integrates with marketing automation and lead management, and what the buyer wants--when, where, how. The Webinar will also provide a framework for approaching content development and delivery in the context of B2B buyers' consumption of information.
The Webinar will kick off with a presentation by Adam Needles of Silverpop on the impetus behind content marketing--key research, the key drivers and how content relates to engaging with an increasingly powerful B2B buyer. We'll follow that discussion with a virtual roundtable with Joe Pulizzi, Chief Content Officer of Junta42. He'll discuss best practices and his own experiences with helping B2B organizations develop content marketing strategies.
Presenters:
Adam Needles, Director of Field Marketing, Silverpop
Joe Pulizzi, Chief Content Officer, Junta42
Details:
Tuesday, March 23, 2010
1 p.m. EDT / 10 a.m. PDT
Duration: Approximately 45+/- minutes for formal presentation, followed by 15 minutes of Q&A
